Ama McKinley, mba
strategy consultant
I lead ambitious brands to imagine what’s next.
Mexico City | New York City | Worldwide
about
Materials, origin, aesthetic. Clicks, likes, celebrity placement. These things can amplify a brand, but they do not define it.
Meaning is what makes value matter.
Across marketing, advertising and fine jewelry, I’ve built my work on identifying the white spaces no other brand can own.
My work sits at the intersection of positioning, growth, and cultural relevance, stretching across luxury, brand narrative, production, commodities, pricing, and capital to shape how value is defined, expressed, and ultimately felt.
I’m here to help brands imagine what comes next, and lead them building a way. One expansive, visionary brand at a time.
Specialized Services
NARRATIVE & POSITIONING STRATEGY
Clarify what you are, why you matter, and how the word should understand you.
MESSAGING & ITERATION SPRINT
Build or refine your brand’s core language and voice, setting you to stand out beyond aesthetics.
WHITE SPACE STRATEGY
Identify the strategic gaps, tensions, and opportunities that your competitors can’t see.
INVESTOR stories & CAPITAL NARRATIVEs
Sharpen how a firm, company, or opportunity is framed for capital, credibility, and growth.
STRATEGIC ADVISORY
Select consulting engagements continue into ongoing advisory relationships.
select client experience
