Ama McKinley, mba
strategy consultant
For brands, firms, and founders who know the work is strong, but the story isn’t.
Mexico City | New York City | Worldwide
about
Materials, origin, aesthetic, and celebrity placement can amplify a fine jewelry brand, but they do not define it.
In this industry, meaning is what makes value matter.
Across marketing, advertising, and nearly a decade inside fine jewelry, I’ve built my work on identifying the white spaces no other brand can own.
My work sits at the intersection of positioning, growth, and cultural relevance, stretching across luxury, brand positioning, storytelling, production, commodities, pricing, and capital to shape how value is defined, expressed, and ultimately felt.
I’m here to build what comes next in fine jewelry, and move the industry forward one expansive, visionary brand at a time.
Specialized Services
NARRATIVE & POSITIONING STRATEGY
Clarify what you are, why you matter, and how the word should understand you.
MESSAGING & ITERATION SPRINT
Build or refine your brand’s core language and voice, setting you to stand out beyond aesthetics.
WHITE SPACE STRATEGY
Identify the strategic gaps, tensions, and opportunities that your competitors can’t see.
INVESTOR stories & CAPITAL NARRATIVEs
Sharpen how a firm, company, or opportunity is framed for capital, credibility, and growth.
STRATEGIC ADVISORY
Select consulting engagements continue into ongoing advisory relationships.
